Soft Skill, Red Bull Studios, 2015. Performance enterprise. With Ana Cecilia Alvarez.
SoftSkill is a public and private communications interface. SoftSkill: Mastering Online Performance was launched April 9, 2015. The 3-hour workshop presentation opened with a crash course on user-oriented design and
In conjunction with Ryder Ripp’s Alone Together, Together Alone at NY’s Red Bull Studios, SS:MOP mirrored the spatial framework of Ripp’s durational performance, inverting the relationship between labor and performance. Rather than drawing allusions to the means by which immaterial labor practices constitute a social body that is “alone together,” we focused on the realities in which users are together and alone.
Ssmop.com was developed as a responsive platform for softskill sharing and raising public awareness around the demands of online immaterial labor economies. Live users were asked to identify the narrative structure of audience volunteers profiles on LinkedIn, OK Cupid, Ashley Madison, EHarmony, and many others.